CASE STUDIES
Events that Drive Business Forward. The planning process makes all the difference.
Advanced Events leverages the power of meetings and events to help businesses thrive.
For over a decade the Beyond Your Event Methodology has guided organizations to achieve strategic Results That Matter. The secret is leveraging the right tool for the specific result.
Client
Exelon (Environmental Summit)
SCENARIO
Virtual Program with Heightened Security Nuances
Each environment is different. For Exelon “going virtual” was a significant undertaking wrought with IT security obstacles, information dissemination protection concerns, leadership on-camera training and general production limitations. Advanced Events was able to assemble the team of professionals to navigate all internal and external concerns, allowing a clean, professionally produced Summit for all internal staff to access.
Results
Client
A Non Profit Coalition among Laundry Cares Foundation, Clinton Foundation and Too Small to Fail
SCENARIO
Live Conference Redesign into Virtual Summit
Business had to be done differently, and quickly. Advanced Events helped re-design an in-person conference into a multi-day community building virtual experience that far exceeded the goals and growth projections. Harnessing the power of community and how it leads to increased engagement was the secret weapon in designing the virtual summit. The non-profit coalition had 3 Results That Mattered: Awareness, Access and Action. The community was activated and thriving as a direct result of elevating content and creating dialogue through multiple avenues.
Results
Client
EZ-EV Electric Vehicle Drive Experience
SCENARIO
Indoor Electric Drive Experience:
Electric vehicles are still largely misunderstood. EZ-EV set out to debunk myths around owning and driving electric with the first indoor driving experience sponsorship at the Washington DC Auto Show.
Advanced Events helped design an experience to do two things….draw significant press coverage, and help consumers “feel” the reality of driving electric.
While the course was a visually stunning drag strip complete with squealing tires and a dual-lane raceway, the attendance cue was transformed into an informative encounter where consumers interacted with key partners in the electric vehicle industry.
Advanced Events attended a broadcast communication with a celebrity keynote presenter and moderated Q&A of high-level leaders within the movement. Barriers to participation were eliminated and the focus was specifically and intentionally on the call to action. Specific pathways of engagement were highlighted to encourage the audience to take action.
Results
Client
Association Forum of Chicagoland
SCENARIO
How to keep the second iteration of Association Forum’s totally revised annual conference as innovative and engaging as the first.
The Association Forum of Chicagoland took a bold step, completely reinventing its longstanding Association Week by paring the traditional series of smaller, individual events down to a single, two-day conference designed to inspire and excite the nation’s second largest association management community. After a successful 2014 conference which featured a totally new, multi-functional innovation hub, unique educational formats and cutting-edge A/V enhancements to attendees’ conference experience, Forum staff were eager to build on the events’ success to ensure a fresh experience in 2015. Further, the organization aimed to achieve the same experiential success while improving the event’s overall profitability.
Results
Client
Entrepreneur's Organization Chicago | Chicago’s Entrepreneurial Engine
SCENARIO
Develop a fresh, event marketing strategy to shake-up the membership with an unmatched annual calendar of events. A postcard simply wouldn’t do.
As EO Chicago’s strategic member experience partner, we’ve helped the chapter think beyond their events to align every members touch point to the chapter's short- and long-term goals. To launch their 2015 - 2016 annual education and experiential calendar, we challenged convention, reallocating resources to produce a dynamic promotional piece that would not only boost registration for their education programs, but also create buzz about the exclusive, can’t-get-it-anywhere-else type of offerings EO Chicago provides to its members.
Our approach was to do something that would prompt members to say, “If EO Chicago is that attuned to creating an unforgettable experience with its marketing materials, imagine how amazing the actual experience will be.”
Result
Organization
Obama Foundation
VIRTUAL SOLUTION SUMMARY
Advanced Events attended a broadcast communication with a celebrity keynote presenter and moderated Q&A of high-level leaders within the movement. Barriers to participation were eliminated and the focus was specifically and intentionally on the call to action. Specific pathways of engagement were highlighted to encourage the audience to take action.