CASE STUDIES

Events that Drive Business Forward. The planning process makes all the difference.

Advanced Events leverages the power of meetings and events to help businesses thrive.

For over a decade the Beyond Your Event Methodology has guided organizations to achieve strategic Results That Matter. The secret is leveraging the right tool for the specific result.

Client

Exelon (Environmental Summit)

SCENARIO

Virtual Program with Heightened Security Nuances

Each environment is different. For Exelon “going virtual” was a significant undertaking wrought with IT security obstacles, information dissemination protection concerns, leadership on-camera training and general production limitations. Advanced Events was able to assemble the team of professionals to navigate all internal and external concerns, allowing a clean, professionally produced Summit for all internal staff to access.

Results

Bandwidth was a concern given the amount of internal sign-on taxing a single point of access within Microsoft Streams / Yammer. Other internal team meetings had failed by over-taxing the system that ultimately compromised the company infrastructure. For the environmental summit, the system held strong as a direct result of advance testing and technical settings scrutiny.
IP protection was of the utmost concern, requiring the content design to be very intentional. Content was elevated with on-screen scrolling messaging, creative graphic usage, dialogue directives and on-screen multi-speaker interaction.
Leadership had not been professionally trained for on-camera presentations, nor did the individual presenters have technical equipment at a professional production level. Immediate live producer coaching helped boost each leader’s confidence while the technical equipment was upgraded and installed to transition home-offices into remote studios.
The live employee engagement far surpassed attendance projections, while the post-production asset produced significant re-watch metrics that proved the content was valuable, relatable and relevant to the audience.

Client

A Non Profit Coalition among Laundry Cares Foundation, Clinton Foundation and Too Small to Fail

SCENARIO

Live Conference Redesign into Virtual Summit

Business had to be done differently, and quickly. Advanced Events helped re-design an in-person conference into a multi-day community building virtual experience that far exceeded the goals and growth projections. Harnessing the power of community and how it leads to increased engagement was the secret weapon in designing the virtual summit. The non-profit coalition had 3 Results That Mattered: Awareness, Access and Action. The community was activated and thriving as a direct result of elevating content and creating dialogue through multiple avenues.

Results

673% higher visibility, attendee count grew from 138 to 876
6x attendee engagement year over year, across 20 countries (up from 2 at the in-person event)
Sponsor dollars greater than highest projections
Action plan commitments grew over 4x
Organic conversations and alliances built online during the program were a direct result of features and content design to fuel those conversations
Year 2 virtual program produced equally significant results fueling the mission of the coalition

Client

EZ-EV Electric Vehicle Drive Experience

SCENARIO

Indoor Electric Drive Experience:

Electric vehicles are still largely misunderstood. EZ-EV set out to debunk myths around owning and driving electric with the first indoor driving experience sponsorship at the Washington DC Auto Show.

Advanced Events helped design an experience to do two things….draw significant press coverage, and help consumers “feel” the reality of driving electric.

While the course was a visually stunning drag strip complete with squealing tires and a dual-lane raceway, the attendance cue was transformed into an informative encounter where consumers interacted with key partners in the electric vehicle industry.

Advanced Events attended a broadcast communication with a celebrity keynote presenter and moderated Q&A of high-level leaders within the movement. Barriers to participation were eliminated and the focus was specifically and intentionally on the call to action. Specific pathways of engagement were highlighted to encourage the audience to take action.

Results

Press coverage was secured with all major networks, in addition to print and radio interviews, far surpassing original projections.
Press cameras leveraged the sound and visuals of the Electric Drive Experience as a backdrop for general auto-show interviews.
The squeal of the tires in the race path drew attention to the experience from across the show floor.
Survey data showed immediate positive results with consumer perception of owning / purchasing electric vehicles.
A steady flow of riders kept the experience operating at max capacity throughout peak times of the 10-day auto-show.

Client

Association Forum of Chicagoland

SCENARIO

How to keep the second iteration of Association Forum’s totally revised annual conference as innovative and engaging as the first.

The Association Forum of Chicagoland took a bold step, completely reinventing its longstanding Association Week by paring the traditional series of smaller, individual events down to a single, two-day conference designed to inspire and excite the nation’s second largest association management community. After a successful 2014 conference which featured a totally new, multi-functional innovation hub, unique educational formats and cutting-edge A/V enhancements to attendees’ conference experience, Forum staff were eager to build on the events’ success to ensure a fresh experience in 2015. Further, the organization aimed to achieve the same experiential success while improving the event’s overall profitability.

Results

Attendees hailed the program as an evolution of the industry changing inaugural event.
Brought together nearly 500 of the association community's top leaders
Sold out an exclusive CEO only program
We helped deliver the results that mattered for fraction of the price of the inaugural event.

Client

Entrepreneur's Organization Chicago | Chicago’s Entrepreneurial Engine

SCENARIO

Develop a fresh, event marketing strategy to shake-up the membership with an unmatched annual calendar of events. A postcard simply wouldn’t do.

As EO Chicago’s strategic member experience partner, we’ve helped the chapter think beyond their events to align every members touch point to the chapter's short- and long-term goals. To launch their 2015 - 2016 annual education and experiential calendar, we challenged convention, reallocating resources to produce a dynamic promotional piece that would not only boost registration for their education programs, but also create buzz about the exclusive, can’t-get-it-anywhere-else type of offerings EO Chicago provides to its members.

Our approach was to do something that would prompt members to say, “If EO Chicago is that attuned to creating an unforgettable experience with its marketing materials, imagine how amazing the actual experience will be.”

Result

A mailer, yes? A simple, printed mailer, no? The EO Chicago calendar of events was unveiled via an HD video embedded into a 1/2” think mailer that demonstrated a year's worth of ROI in under 2 minutes!. We all knew when that mailer hit, neither EO Chicago nor our phones would stop ringing. They only question we got, “Where can I sign up?”

Organization

Obama Foundation

VIRTUAL SOLUTION SUMMARY

Observations

Attendance reached nearly 400K, with over 200K participating to the conclusion.
A wide net was cast to garner an audience with emotional connection to the mission. The intentional design to allow access to anyone that anyone could access the You-Tube Live (the open broadcast network) allowed the largest audience possible.
Leads generated were vetted for interest and request to be further involved. The “opt-in” selection required the participant to take additional measures for continued involvement beyond the single presentation. By design, this action elevated the “lead” from bystander to interested party.
The Commanding Voice of President Obama was kept at the forefront. Additional presenters used a clean background with limited distractions for all presenters to keep the focus on the conversation, that centered around the call to take responsible action. The focus was not on a single organization or leadership group, rather on the overarching mission at hand.

Your Events can do More for Your Business.

…and we’ll prove it in the first conversation.

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